This summer, experience the magic of legendary summers with a grown-up twist: an epic superhero film and a world-class beer. Heineken® returns to the Marvel Cinematic Universe (MCU), this time with Heineken® Silver celebrating the release of Marvel Studios’ Deadpool & Wolverine.

They say it’s the journey, not the destination. But for Heineken®’s newest star – Heineken® Silver – it’s both! Heineken Silver has been over four years in the making… because it requires a great journey to develop a great brew, especially one with a red star on the label. And it’s the most anticipated product launch in HEINEKEN USA’s history.

Forget Rihanna’s outfit, the nail-biting final minutes, and the 1.45 billion chicken wings eaten. Super Bowl LVII was all about the great American tradition of TV commercials. And while beer ads are synonymous with sporting events, there has never been a zero-alcohol beer commercial during the big game. Until now! Heineken® 0.0 was the first non-alcoholic beer featured in a coveted spot during the Super Bowl.

Today, HEINEKEN USA announced the release of "Fostering Belonging & Inclusion in the Alcoholic Beverage Industry," the second report within its ongoing Behind the Label program.