Started in 1970, Earth Day is celebrated annually on April 22 to support and celebrate environmental protection.  This year, Earth Day Network, the organization that leads Earth Day worldwide, is focused on mobilizing the world to end plastic pollution. As a company that’s committed to Brewing a Better World, HEINEKEN USA is all about global action for good. But we’d also encourage you to focus on all materials -- not just plastic. After all, there are so many different materials to reduce, reuse and recycle.

There are so many reasons to care about water. Among them is that, without water, there would be no beer. That’s why conserving water is one of the six focus areas of HEINEKEN’s Brewing a Better World platform, which is woven into the ethos of the company. Specifically, HEINEKEN’s water efforts focus on:

A great story is more than a piling up of sentences. A great story is muy interesante. It can create a legend. It can define a great night. It can also define a great beer. Take Dos Equis, the beer that brought you “The Most Interesting Man” and a decade of his legendary lore. The brand’s new “Keep It Interesante” campaign is out to prove that “interesting” is not limited to just one man anymore – it’s in everyone. And it starts with your story.

Heineken® is famous for its 150-year-old beer recipe. But there is no recipe when it comes to women succeeding at HEINEKEN USA, and that’s something we’re just as proud of. In the past, beer has been a male-dominated field, but HUSA is proudly at the forefront of changing that – with women making up 40% of our workforce and 50% of senior management. It’s especially relevant today, as the national conversation about gender equality has never been louder or clearer. We’re always looking to be even more conscientious about diversity and inclusiveness while Brewing a Better World.

At HEINEKEN, complacency is not an option. At our core we are pioneers, mavericks, and entrepreneurs. This comes through loud and clear on how we approach sustainability, which is woven into the ethos of our global company. Brewing a Better World is the commitment that unites our 250+ brands with a respect for people, prosperity, and the planet. Back in 2008, we set sustainability goals for 2020 and we’ve been working hard to stay on path to hit those targets. Here’s how we did in 2017:

Gyms are great. And you should go whenever you can, with one reasonable exception: life.

How good would a Birra Moretti draught be with your ricotta cavatelli at that cozy bistro that (sigh) only serves wine? How cool would it be if your hair stylist offered you a frosty pint of Heineken® draught while you waited for your cut? HEINEKEN USA, where innovation is always on tap, has a solution. Meet Blade. Blade is a new table-top draught beer system that delivers a premium draught beer experience to establishments that may have considered their beer volume too low to warrant the investment. And it requires less space than a commercial espresso machine!

Black History Month serves as a good reminder for us to celebrate achievements in the African-American community, but we should also engage in open conversation on where shortcomings exist and progress remains to be made. To that end, HEINEKEN USA, as part of the company’s Brewing A Better World platform, recently hosted a panel of leaders to discuss African-Americans’ influence on business and branding.

Your bartender knows, before you do, if your date isn’t going well. And based on your drink order, bartenders can make a solid guess on your personality type. Bartending is a nightly field study in sociology. HEINEKEN USA has a great affinity for the profession and the passionate people behind the bar. To celebrate World Bartender Day, we tapped four NYC bartenders to spill some of the wisdom they’ve gained on the job and see how it aligns with HUSA’s commitment to Brew a Better World.