Some beer companies follow trends. Heineken® invents them. Introducing H41, a limited edition lager, brewed using a rare ‘mother’ yeast recently discovered in a beautifully untamed region of Patagonia. H41 represents a new beer style – Wild Lager – a lager beer made with a yeast found in nature, characterized by a fuller taste, with spicy notes balanced by subtle fruity hints. And it’s the inaugural brew in our Wild Lager Explorations series.
Some things from the past are best left there. But swimming in the waterways of NYC, like New Yorkers did for hundreds of years, is ready for a resurgence. And Heineken®, the beer that’s enjoyed in the most cities around the world, wants to help. The Cities Project by Heineken, together with Tribeca Studios, proudly presents a documentary short and a virtual reality film that shows how + POOL (the world’s first water-filtering, floating swimming pool that provides access to NYC’s rivers) will bring that dream to life.
To the great people of Europe: thanks for sharing! Teams from the top soccer leagues in the world touched down in the U.S. this summer for the fifth installment of the International Champions Cup and the competition was heated.
We all say we want to do more “good” these days. And our consumers have a proven desire to support campaigns that do so. Heineken®, the beer that’s enjoyed in the most cities globally, is again supporting innovative local projects around the nation through our “Cities” program – which aims to make a positive and lasting impact on some of the best cities in America.
Maybe you’ve heard – there’s a HUGE fight coming up in September. And where there’s boxing, there’s Tecate. We caught up with HEINEKEN USA’s Gustavo Guerra, Tecate Brand Director, to chat about the brand’s sponsorship of the sport and the highly anticipated September 16th match between Canelo Alvarez and Gennady “GGG” Golovkin. Tecate has embarked on a unique marketing initiative highlighting the history of boxing with a short film, I Am Boxing.
This article originally appeared on AdWeek.com. To check it out, click here.
This story (written by Diana Bradley) originally appeared on PRweek.com. To check out the original article, click here.
Fresh off Edelman taking two PR Lions, both Bronzes, for the Worlds Apart campaign for Heineken, Teles discusses the thought process behind the campaign and his outlook for Heineken USA as CMO.
Tiger Beer was born in 1932 on the streets of Singapore. At that time, over 100,000 tigers roamed in the wild. Today, that number is down to an alarming 3,890. Because Tiger Beer refuses to imagine a world without tigers, it’s joining forces with World Wildlife Fund (WWF) in an effort to double the number of wild tigers by the year 2022, the next Chinese Year of the Tiger. In doing so, Tiger Beer also aligns with Tx2, a global commitment from 13 tiger range countries who are working together to implement innovative tiger conservation efforts.
Happy hour just got a lot later. And a whole lot happier. Heineken® announces the launch of a new partnership with one of television’s most popular programs, The Late Late Show with James Corden. The partnership with the pioneer of Carpool Karaoke will include a full Heineken takeover of the famous on-set bar, the only one on a network talk show.
As a rule, we all know it’s a bad idea to arrive anywhere with lukewarm beer. In some circles, it’s even considered the scourge of humanity. Just in time for summer, Heineken® launches the “COOLERPACK,” an engineered 18-pack cardboard packaging innovation that eliminates this problem by allowing consumers to chill their Heineken bottles upon purchase by simply popping open the top of the case and adding ice.