Your new favorite rosé has an important announcement to make: it’s actually a cider. Introducing Strongbow® Hard Cider’s newest flavor, Rosé Apple, a semi-dry cider with a touch of red-fleshed apples. With a light, fruity taste and 5% ABV, this newest addition to Strongbow®’s award-winning line is reminiscent of a rosé wine and only half the sugar of the leading U.S. cider.
Some companies say, “Today new job… tomorrow the world.” HEINEKEN says, “Today new job… today the world.” As the world’s most international brewer – with over 250 brands in 70+ countries – HEINEKEN offers the unique opportunity for a truly global experience through our International Graduate Program (IGP). The IGP is open to college graduates who are passionate about joining the HEINEKEN family and are ready to really Go Places with us.
The search is over! Dos Equis crowned LSU senior Christian Christoffersen the “Most Interesting Fan of College Football” during a ceremony at the College Football Hall of Fame in Atlanta, Georgia last week. His reward was epic, even by “The Most Interesting Man in the World” standards: Christian was inducted into the College Football Hall of Fame with a life-sized statue of himself. He also scored VIP seats for the College Football Playoff National Championship game.
It’s cold. You’re broke. Your jeans are a little tighter. January isn’t the kindest month. But don’t set yourself up for failure by starting out 2018 giving up the very things you love. We can help. It’s all about moderation, which is something HEINEKEN USA thinks about all year long. Moderation translates into so much more than just your favorite brew; it’s the key to a happy and balanced lifestyle. Since January is all about making lists to improve your life, here’s our go at helping you instill a little moderation this month.
One look at your inbox and there’s no denying the arrival of holiday Evite season. And from November 3, 2017 to January 3, 2018, Heineken® is partnering with Evite to promote responsible decision-making this celebration season through our new campaign, ‘Drink OR Drive.’ We’re asking consumers 21+ to decide early on – at the point of RSVP – whether they will be drinking OR driving at upcoming holiday events and celebrations.
Over the last 150 years, as Heineken grew and diversified our portfolio, we also grew and diversified our vision of how we see ourselves and how we relate to the market. The beer market is massive. But because Heineken reaches every corner of the world – selling our brands in over 190 countries – we are unique. Our global perspective allows us to identify trends and consumer insights like no other beer company on earth. Although Heineken shares are up, the overall beer category faces fierce competition from wine and spirits. But HEINEKEN USA has a plan.
The Dallas episode of HEINEKEN USA’s National Distributor Conference is in the books! We’ve identified what we do best and how our Core 4 brands will “Profit From A World Of Experience” in 2018. Check it out:
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Our “name above the door” will continue to focus on our brand stories with a consistent and simple message across the entire franchise: “It’s All About The Beer.” 2018 brings our biggest media investment ever as we showcase Heineken Lager and Heineken Light together year-round.
Ten years ago, there were six women in a small conference room. Today, HEINEKEN USA’s Women’s Leadership Forum stands 120 strong and has come into its own. WLF Founder Julie Kinch was thrilled to host 600+ female and male attendees in the Dallas Ballroom at the Omni Hotel for the WLF “Soar to Success” event this week in Dallas. The focus? Inclusive leadership and honing leadership potential.
Women’s voices are incredibly important. And incredibly powerful. Especially for issues that are female-focused, like human trafficking. Human trafficking effects every region of the world, with over 70% of victims being women and young girls. That’s why HEINEKEN USA is proud to stand with Vital Voices and their Global Freedom Exchange (GFE) in support of women leaders at the forefront of global efforts to prevent and respond to human trafficking.