Life hack for making friends back in middle school: be yourself. Life hack for making friends in adulthood: beer. Take it from five-time Major Golf Champion Phil Mickelson, who partners with Amstel Light in a new campaign that humorously navigates the awkward waters of adult male friendships.
When I was 21, I worked as a brand ambassador for Heineken®. Talk up great beer to people? It was a pretty sweet gig. So sweet, in fact, that I became a huge fan of those green bottles—and now have a red star tattoo on my left foot to prove it. As passionate as I was about Heineken® then, there was no way I could’ve predicted that my part-time job would morph into a dream career and one day take me 5,000 miles from home on the journey of a lifetime.
Normal 0 false false false EN-US JA X-NONE
With more than 300 brands in 192 countries, HEINEKEN understands what it means to have a world of opportunity. But our global perspective also reminds us that opportunity doesn’t come easily for all, especially when it comes to higher education. That’s why HEINEKEN USA is incredibly proud to continue our support of the Congressional Black Caucus Foundation (CBCF) scholarship program. Our long-standing partnership with the CBCF has allowed us to join a powerful community full of promise that opens doors for bright, talented, and deserving scholars.
Just because Ken Jeong doesn’t have a real siren, doesn’t mean his work isn’t important. He helped us thank First Responders with Heineken® 0.0 because #NowYouCan. Dr. Ken, a real-life doctor and First Responder, teamed up with Heineken® 0.0 in the lead-up to October 28th, First Responders Day, to spread the word that you can now toast your local heroes with an alcohol-free Heineken® 0.0. Want to thank a First Responder in your life?
Los Angeles. Some are born there. Some are drawn there. Everyone belongs there. Just ask LA-based Mexican-American musicians The Delirians, É Arenas, Katzú Oso, and Mariachi Lindas Mexicanas. The artists lit up the stage at a private Tecate event in the City of Angels to celebrate Mexican Independence Day (September 15th), each sharing their bicultural journey through their music. The night was a heartfelt homage to the Mexican-American community’s undeniable role in defining the vibrant musical, culinary, and artistic landscape of LA.
No dorm food. No admissions scandal. No annoying roommates (unless you already have them). Dos Equis’ College Football Football College has opened its virtual doors to give beer drinkers the knowledge to navigate the increasingly competitive football-watching landscape. Students will be quickly transformed from fans yelling nonsense at the screen into certified fans yelling with expert college football proficiency.
Your sartorial comfort zone is about to be tested by a beer brand.
In college football, they say winning isn’t everything, it’s the only thing. HEINEKEN USA’s Karla Flores would say the same for Dos Equis, the official beer of college football. As Dos Equis Brand Director, Karla works tirelessly to find interesante ways to make Dos Equis stand out and win in the Mexican import segment. We chatted with Karla about taking risks with the brand, the idiosyncratic world of sports fandom, and why she knows more about cars than anyone else at the tailgate. Let’s grab a 12-pack of Q’s with Karla.
There are certain flavor pairings you don’t know you need in your life until you try them, like fries dipped in mayo, avocados on toast, or beer with a hint of spicy heat. Dos Equis Mexican Pale Ale (XX MPA) is a new cerveza that has all the complexity of a pale ale, but with a lighter finish and a surprising kick of heat. And since February, you’ll find XX MPA at bars, taverns, restaurants, and stores across Texas and New Mexico.
