First, the obvious: margaritas are the best. America’s #1 cocktail is refreshing, versatile, and makes you want to celebrate. It’s simply classic. But even though it takes less than a handful of ingredients to make a margarita, there’s still a decent margin of error in finding that perfect sour-sweet balance. That’s why Dos Equis® has taken the traditional margarita beyond the shaker, beyond the salt-rimmed glass, and straight into an icy can.
HEINEKEN USA and Black Ambition, a non-profit created by Pharrell Williams to close the opportunity and wealth gap by supporting Black and Latinx entrepreneurs, today announced a partnership to provide funding and mentorship opportunities to minority founders across the US.
The partnership builds upon HEINEKEN USA’s responsible stewardship commitment to support the economic development and empowerment of underrepresented groups through community engagement efforts. In addition to committing a monetary donation, HEINEKEN USA is:
In an extension of the landmark Behind the Label campaign evaluating the people, processes, and passions behind alcoholic beverages, HEINEKEN USA (HUSA) hosted its second installment of the LinkedIn Live conversation series, this time focused on women of color in the alcoholic beverage industry.
Formula 1® is all about speed. But Heineken® hits the brakes when it comes to drunk driving. Our long-standing global commitment to responsible consumption roared to life during the inaugural Formula 1® Miami Grand Prix earlier this month. For F1® fans, it was as hot as it comes, even for Miami.
Forget everything you know about Mexican beer in the United States.
Tecate ALTA is ready to change the conversation about beer, connecting with a new generation of consumers. The nonconformists. Those who can’t be labeled. Those who are ready to embrace more.
Dear everyone, the world of work isn’t the only world.
Before we were all plunged into work-from-anywhere lifestyles with reinvented workspaces and rapidly adopted new work technologies, our workdays ended a little more organically. Meaning, they actually ended. Today’s average working hours have increased significantly, blurring the lines between work time and personal time. In response, HEINEKEN created The Closer, a bottle opener with the superpower of putting life back into work-life balance.
Multi-Year Program Takes a Look at the Varied People and Processes in Alcoholic Beverage
HEINEKEN USA Behind the Label Report on Gender Diversity
To everyone who thinks fall weddings are out of the question for college football fans, Dos Equis says, “Hold my beer.” Last month, Dos Equis gave two college football superfans the wedding of a lifetime, not only on their favorite team’s game day, but also on their turf! Here’s how Dos Equis’ “Dos Become One” search turned one couple’s tailgate love story into a tailgate wedding.
