Peaches took a backseat to hops last week in Atlanta at HEINEKEN USA’s 2018 National Distributor Conference. Our distributor partners joined us at the beautifully historic Fox Theater to outline how we’ll “Ignite the Fight” after a challenging year in beer. Here’s a recap of our incredible brand presentations as we hit the gas toward 2019:
Yes, it’s got hype-worthy tacos and world-class beaches, but Mexico does beer better, too! And Dos Equis has you covered with the newest member of its interesante family. Introducing Dos Equis Mexican Pale Ale, a traditional pale ale with a Mexican twist that is fuller-bodied and delivers a subtle hint of habanero flavor.
More than 57 million Hispanics call the United States home. And their native languages, cuisines, beverages, art, and music have become integral parts of the daily lifestyles of Americans from all walks of life. Today marks the start of Hispanic Heritage Month. The September 15th - October 15th dates have special significance as seven Hispanic countries celebrate their Independence Day during, or in close proximity to, this period: Costa Rica, El Salvador, Guatemala, Honduras, Nicaragua, Mexico, and Chile.
No one drinks orange juice at a college football tailgate. College football calls for beer. Let’s rewind: college football was originated in the late 1800s, the exact same time Dos Equis was first brewed. Coincidence? Nope. That’s why Dos Equis is the Official Beer Sponsor of the College Football Playoff. And Dos Equis is keeping it interesante this season with two new hires: coaching legends Les Miles and Steve Spurrier.
3,890. That’s the number of wild tigers left in the world today. Compared to 100,000 wild tigers that roamed the earth just a century ago, the massive 96% decline is beyond startling. With illegal tiger trade, poaching and habitat loss threatening the majestic species’ extinction, Tiger Beer knew they had to step in. The tiger is more than a logo for Asia’s leading premium lager, it’s a symbol of strength, courage and beauty.
Heineken® has always recognized that the most spontaneous moments in life can be the most joyful — which is why the venerable beer brand is launching a new campaign that celebrates the surprising. The U.S.-led integrated-marketing campaign, which will include television commercials, digital spots and outdoor branding, emphasizes that Heineken® drinkers thrive on spontaneity, and that those who embrace it are happier in life.
This story originally appeared on Forbes.com
Sometimes it may be difficult to guess which one Lagunitas Brewing founder Tony Magee likes better: beer or music.
Did you know recycling one glass bottle saves enough energy to power a computer for 30 minutes? And recycling 16 aluminum cans saves the energy equivalent of one gallon of gasoline. A series of small actions like these can turn into great things when they are brought together. And that’s what The Recycling Partnership is all about.
Being true to yourself is incredibly important but, sometimes, it’s easier said than done. In fact, according to a survey from Deloitte, 61% of the workforce cover aspects of who they are in front of their colleagues and managers.
At HEINEKEN USA, we encourage our colleagues to bring their true selves to work every day. David Morgenstern joined HEINEKEN USA in March 2017 as the head of government affairs, and has firsthand experience on our openness.
There is no longer one dominant family form in the U.S. According to the Pew Research Center, parents today are raising their children against a backdrop of increasingly diverse and, for many, constantly evolving family forms. Knowing this, it’s clear that employers need to create policies and offer flexible benefits that make work-life balance possible for all family structures.