Following the bold thinking from HEINEKEN USA's #TecateBeerWall campaign, our colleagues across the pond in the U.K. brought to life a similar theme with a brand new Heineken® spot, and feedback has been incredible!
With universal praise from news outlets such as Time, USA Today, Good Morning America, CNN, Fox, and more, the film has quickly gone viral, with more than 400 million Americans and counting having viewed the spot.
Fresh off his work on Kendrick Lamar's latest album, George Clinton & The Parliament Funkadelic played an incredible two hour set at the annual Heineken House at #Coachella. Did you happen to miss the show? We have you covered, with an incredible 360 degree video capturing of three songs from the exclusive performance! Check it out!
If you’ve ever bobbed for apples, you know that apples float. That’s because 25% of an apple’s volume is air. Strongbow Hard Cider puts an innovative twist on this concept by introducing a floating apple orchard for the U.S. launch of the brand’s global Nature Remix campaign this spring. Strongbow partners with Swale, New York’s first floating food forest, to help reduce the gap between nature and New Yorkers by reimagining the way city dwellers experience green space.
HEINEKEN USA’s Jesse Antonio Lopez, Director, Marketing Business Intelligence, was one of three winners of the 2016 Nudge Global Leadership Challenge. The three-day international competition was the highlight of a development program for 90 young professionals looking to make an impact in sustainability through leadership. The participants were immersed in conferences with keynote speakers, interactive workshops, debates, coaching sessions, case studies, presentations, and leadership capacity assessments.
Soccer fans are notorious for many things. Being passionate? Absolutely. Being loyal? 100%. Being quiet? Nope! And if there is ever a match that’s gonna get LOUD, look no further than El Clásico at Miami’s Hard Rock Stadium on July 29th, the unequivocal highlight of the 2017 International Champions Cup slate of dream matchups. El Clásico, featuring FC Barcelona (Lionel Messi & Neymar) vs.
“Who thought a beer ad could send a more powerful message than 90 minutes’ worth of debate?” That’s what somebody tweeted last fall after catching Tecate’s powerful ad “The Wall” during a presidential debate — and that Twitter user was far from the only one to take notice. Overall media impressions reached 1.3 billion, with headlines like Time Magazine’s “How Tecate Won the Presidential Debate.” Its latest accolade: “The Wall” picked up a PRWeek Award for Best Content!
Poses and Pints. Hoppy Yoga. Ales and Oms. These are names from a fast-growing list of yoga classes around the nation that swap the traditional yoga studio for our kind of studio – a brewery. Deep breath. Beer Yoga (popular in Germany as BierYoga) can entail drinking a brew or two during class, balancing a bottle of beer during yoga poses, or enjoying a beer flight post-class. If this signals the end of everything you ever thought about yogis and beer drinkers, think again because the two are not mutually exclusive. In fact, yoga and beer have much more in common than you think.
It all started with a lager brewed from a recipe with just three natural ingredients that you didn’t need to pour over with a jeweler’s eye. Fast forward 150 years, Heineken has grown to include over 250 beer brands in every corner of the world. And with that entrepreneurial spirit comes a great responsibility to unify our global company’s values, commitments, and people. Cue our newly brewed company purpose titled WE ARE HEINEKEN.
This story originally appeared via our friends at AdWeek.com. For a link to the article, click here:
It was back in the summer of 2014 that Neil Patrick Harris did his first ads for Heineken Light, via Wieden + Kennedy New York.
