WHITE PLAINS, N.Y., Feb. 17, 2016 As HEINEKEN USA prepares to take over management of Red Stripe beer on March 1, 2016, the Company celebrates plans for the repatriation of Red Stripe production to Jamaica. Desnoes and Geddes Ltd. (D&G) will start the process of returning production of Red Stripe from North America back to Jamaica by the end of this year. This move follows the acquisition of a controlling stake in D&G by HEINEKEN N.V. in October 2015.
The take-away from the 2016 Beer Industry Summit in the Big Easy: beer is still big, but it’s not always easy. Beer Business Daily’s Harry Schuhmacher did not sugarcoat the current state of the industry in his opening: “One of the biggest changes in this industry is that we are now going on several years of being flat or down. And that is our new reality.” The silver lining lies with premium beers, which are growing steadily.
The big question for Ronald in the Big Easy? What changes have you made since arriving at HUSA? Ronald explained his strategy with one word: listening. Listening to employees, distributors, customers, bar owners and key stakeholders. He is building on the foundation Dolf left behind: great hires, strong partnerships with distributors, reinvesting in the market, and ensuring the “green blood” is pumping within our culture.
Beverage World Magazine’s annual list of disruptors is out, and we’re excited to share the publication has recognized the excellent work of HEINEKEN senior brand director Quinn Kilbury and the dynamic marketing expertise of Nuno Teles and former SVP of Commercial Marketing, Dirk De Vos.
We're proud to share that our very own Betsy Paynter was named to Mobile Marketer.com's "Mobile Women to Watch" 2016 list!
Per Mobile Marketer, the list honors women executives who are set to make a difference in mobile advertising, marketing, media and commerce in 2016. Mobile Marketer recently asked five questions to each of their winner's, and Betsy's Q&A is below. Cheers from the HEINEKEN USA team!
What do you most like about your job?
The lineup for Coachella is out, and the lineup is legendary as usual! Click on the image below to see who we'll be rocking with in April. Cheers, and see you in Cali!
NEW YORK (January 7, 2016) – Major League Soccer today unveiled the complete 2016 MLS regular season schedule, including U.S. broadcast coverage on ESPN, FOX, and Univision Deportes. Coming off a record-setting season for total television viewership, the 21st season of Major League Soccer features a schedule that will maximize viewing opportunities for MLS fans through premier placement of matches on partner networks, expanded broadcast windows, programming and content alignment with international soccer programming, and big events throughout the calendar.
Is that unachievable New Year’s resolution bringing you down? You know the one… where overnight you become a carb-free/debt-free/procrastination-free version of yourself who gets up without pressing snooze. It’s not too late to rewrite yours with only one word: moderation. Instead of trying to become a whole new you, focus on becoming the best you – that person who knows when to stop before the next drink becomes one too many. The good news is that if you’re a Millennial, it won’t be hard for you.
This article originally appeared via WestchesterMagazine.com:
HEINEKEN USA Adds Three Women to Its Leadership Roster
You know that saying: You should dress for the job you want, not the job you have? The same goes for recycling. You should recycle for the earth you want, not the earth you have. Residential recycling is in need of an overhaul if we want to make a lasting environmental impact. Today, on Giving Tuesday, HEINEKEN USA proudly becomes the first brewer to join The Recycling Partnership, a national nonprofit committed to improving curbside residential recycling.