Miami’s Ultra Music Festival is fast becoming an institution, circled and starred on the calendars of electronic music fans across the country (electronic music fans are very organized) thanks in no small part to the annual presence of Heineken at the party. That won’t be stopping any time soon, as the brand will reprise its role as the official malt beverage of the Electronic Dance Music festival, where it will also host fans ages 21 and over at the Heineken House.
Tecate and Tecate Light are making history. The brand recently celebrated the launch of its latest advertising campaign, one that’s specifically targeting bi-cultural Hispanics in the Sunbelt states.
Everyone’s favorite English knight, Sir Patrick Stewart, is the latest international celebrity to endorse the beauty and legendary flavor of Strongbow Hard Apple Cider.
American fans of the UEFA Champions League (UCL) for far too long have faced big hurdles to watch the best of the beautiful game, while contending with its not-so-convenient schedule. In fact, to prove just how far American fans would go to get their UCL soccer fix, Heineken conducted a social experiment, which filmed unsuspecting fans in a New York City bodega during lunch hour, offering them a choice with a twist: go back to work or drop everything and immediately fly to Europe to watch a UCL match live.
Beer and TV are a match made in heaven, and as beer people, one of the most exciting shows that’s caught our eye comes from the guys up Norse—er—North, via History Channels’ “Vikings.” If you love the show as much as we do, prepare to have your mind blown, because Newcastle has partnered with the network to create a limited edition brew, dubbed Newcastle Vikings Amble Ale—a custom draught beer brewed to commemorate the critically acclaimed show’s third season.
There are two ways to get noticed by more than 100 million people during the biggest American sporting event of the year. You can pay the equivalent of $4.5 million for 30 seconds of airtime, or you can do something no one’s ever done before and get a few dozen brands to collaborate on a crowdfunded ad.
Newcastle chose (and invented) the latter option.
The fruits of Newcastle’s labor of creative and frugal love aired during the Big Game, and is available to view now on NewcastleBandofBrands.com.
Perhaps best known as the endearingly droll April Ludgate on the NBC sitcom "Parks and Recreation," Aubrey Plaza also happens to be a big fan of Newcastle. The comedienne recently sat down with us to talk about beer, Anna Kendrick, her role in Newcastle's latest viral advertising campaign, and—because why not?—snake juice.
If you’re going to be ringing in the New Year in downtown White Plains, HEINEKEN USA has some great news for you: you’ve got a free ride home. This act of generosity is nothing new for Heineken—this is the 11th year in a row they’ve given residents of their hometown a lift on New Year’s Eve in partnership with the city of White Plains and the White Plains Business Improvement District.
There's no better season to be conscious and thoughtful about drinking responsibly than the holiday season. Yet the idea that drinking responsibly and having a fun night out are mutually exclusive is an old, and tired, notion. Heineken USA is here to tell you that having a blast and being responsible are the way to achieve a truly legendary night.
HEINEKEN USA (HUSA) is committed to Brewing a Better World and knows how giving back to the local community can make a big impact. HUSA established its annual Day of Giving in 2007 to help communities and green spaces in the New York City and Westchester area. Since then, more than 7,000 volunteer hours have been logged. Day of Giving has become an incredibly meaningful part of the company’s employee culture.