Who better to discuss the glorious science behind brewing than Will Wheaton? The multi-talented polymath sat down with us to discuss his love of home brewing, beer and more.
Heineken knows soccers. Our work with the Champions League and deep experience working alongside some of the most popular clubs, and athletes, on the planet is well established. This is why Heineken’s commitment to the future of American soccer makes so much sense, and it just got kicked into high gear with a major announcement; the partnership agreements with seven Major League Soccer (MLS) clubs. Starting January 1, 2015, the Heineken experience will be hitting the road to some of the MLS’s most exciting teams, including the Chicago Fire, Columbus Crew, D.C.
Want to be the guest of honor at The Most Interesting Man’s Masquerade ball? Well, Dos Equis is bringing a virtual reality experience like no other to select bars across the U.S. this Halloween season- one in which you could join The Most Interesting Man for a night of extraordinary sights and sounds.
The “#Heineken100” product collaboration initiative is entering it’s fifth year, and in partnership with Chris Gibbs, the program, is being elevated to new heights by bringing in three new brand partners: high-end eyewear label Garrett Leight California Optical; RTH, a purveyor of re-engineered American surplus apparel, and leather goods brand Parabellum.
It’s only October and we’ve already begun to see the early signs of “Holiday Creep”, the trend among businesses to rush in their holiday promotions. Along the aisles of retailers you might already see light-up lawn reindeers posing next to creepy Halloween mummies, while at quick serve and fast casual restaurants you might soon begin to hear holiday tunes as you read a menu that is full of your seasonal favorites. It’s a valiant effort on the part of these business owners to try to extend the most lucrative spending season of the year.
Few things go better with a delicious Heineken than a great sporting event, which is why long-standing partnerships with the US Open and UEFA Championship League (UCL) are crucial to both Heineken’s portfolio and its identity.
What’s the best way to enjoy the number one selling cider in the world*? Well that’s simple- over ice. Go on, try it. Now that’s a sensational cider. Nothing could be better. OK, maybe if we can convince a horse to gallop in slow motion next to you while you drink your Strongbow Hard Cider, that would be better.
With 125 years of cider-making experience, Strongbow is getting the word out with their first ever US television spot, “Slow Motion Horse,” as part of their latest campaign, “Cider at Its Bestest.”
He’s suave, he’s pitch-perfect cool, and he even speaks French… in Russian. He is without a doubt The Most Interesting Man, and, naturally, the ultimate party host.
Now, one-of-a kind virtual reality technology will let fans toast The Most Interesting Man at bars across the U.S. While he won’t be there in person, the immersive technology, provided by Dos Equis, will allow revelers to don headsets and experience a Masquerade ball as the Man’s (virtual) guest of honor.
Often I am asked, “What is commercial marketing?” From my 15 years in commercial across a number of consumer goods categories, including beer, wine and spirits, and in numerous markets across the globe, I’ve learned that it’s very simple. It means selling more stuff.
How does a product become a premium choice for Millennials in an era of infinite choice? How does a company earn their trust and consideration and keep it when other potentially more attractive options are so readily available? The answer is maybe to simply listen.
HEINEKEN USA, like other companies, has been trying to better understand how today’s seemingly inexhaustible fount of information is fueling a rapid evolution of the marketplace, particularly in regard to Millennials. So at a recent salon dinner at the Muse Hotel in New York City, we tackled the topic.