Imagine spending a summer night at a swanky hotel, sipping a delicious beverage amongst a select group of individuals, enjoying the sonic stylings of DJ Clark Kent, admiring walls adorned with the work of photographer Mel D. Cole. Sounds pretty awesome, right? Well Heineken is launching the second installment of their “Friends + Family (#HKNFF)” program, a multi-city tour that invites local tastemakers to curate seriously cool events throughout the country.
It’s in the adventurous spirit of the World’s Most Interesting Man that Dos Equis is challenging all you socially active men to kick your summer experiences up several notches with a continuous stream of challenges. Those brave souls willing to take on the challenges, and submit proof of their adventures via Instagram, can win all sorts of prizes, including an all expenses paid trip to the Yucatan.
HEINEKEN USA is a company that understands in order to practice good business in the 21st century, you must practice a sustainable business. As a company, we are invested in far more than our bottom line, which is why we’re taking the Nudge Global Leadership Challenge.
While summer unofficially started this past Memorial Day Weekend, you could have fooled the attendees at Desperados’ sponsored Party in the Park on May 17 in downtown Atlanta. On a night sizzling with incredible music and fantastic beverages, summer seemed very much alive and kicking.
This weekend marks the final match in the single most competitive league, in any sport, on Earth. The two best teams, comprised of many of the best players in the world, will square off in a match watched by more people than the Super Bowl and the NBA Finals combined.
We’re talking, of course, about the UEFA Champions League, in which the best soccer teams from each of Europe’s elite leagues are pitted against one another, eventually crowning one team the very best of the best, a squad that, were it to play, say, the World Cup champion, would almost certainly win that game, too.
How many of us live in a dynamic city, offering a nearly infinite array of potential adventures, yet constantly find ourselves getting bogged down in the same old routines? Our very own cities often go unexplored, with fantastic locales and glorious moments left untapped, untouched, and unknown.
Once again the cruel Gods of the Calendar stuck the beloved Cinco De Mayo holiday on a Monday. However, cruel fate wasn’t enough to stop the Most Interesting Man in the World and Dos Equis from celebrating Dos De Mayo for the second straight year, which fell on that most festive of week days, a Friday.
Inspired by the legendary nightlife and culture of Latin America, and informed by the exquisite craftsmanship of European brewing techniques, Heineken introduces a truly singular beer in Desperados.
It has been long known that Newcastle Brown Ale is one of the world’s favorite dark beers. From the iconic blue star to its golden brown color and lightly hopped taste, Newcastle Brown Ale has been delighting beer lovers going on 87-years.
Yet Brown Ale is not the only Newcastle offering with fantastic taste and memorable packaging—the Bombshell is back. Newcastle’s seasonal summer blonde ale tastes as good as it looks, expanding the brand’s selective portfolio right in time for your summer barbecues and pool parties.
April is Alcohol Awareness Month, and Los Angeles based Harbor Distributing gets to celebrate their commitment to responsible consumption and moderation with Heineken’s seventh annual 1864 Award for Responsibility. The 1864 Award (named after the year of Heineken’s founding) is part of a commitment to promote intelligent, responsible drinking that has been a cornerstone of Heineken’s identity since its’ founding.