The Tribeca Film Festival announced its initial slate of features Tuesday that will star the likes of Sam Rockwell and Heather Graham. And while it’s way too late to actually enter a full-length film, aspiring filmmakers still have one avenue left to attend this year’s event.
Europeans take their soccer seriously.
As it turns out, Americans do, too. They overwhelmingly back Catalan giants FC Barcelona, home of arguably the greatest player in the world,Lionel Messi, to win it all at this year’s UEFA Champions League. Quite surprisingly, German side FC Schalke 04 — a storied team, but hardly a global brand — comes in (a distant) second for America’s affections. Stylish London club Chelsea was the top-placing English Premier League club, just ahead of the behemoth that is Manchester United, which placed an embarrassing fifth.
By Colin Westcott-Pitt, Vice President of Marketing, HEINEKEN USA
For marketers in 2014, arbitrarily associating your brand or product with a virtue, status or state of mind, no matter how enthusiastically, is no longer enough. Today’s successful campaigns require brands to not only have a well-defined point of view on an issue relevant to their fans, but also, critically, the credibility to take that stance.
Two years ago, the first winner of the Dos Equis Stay Thirsty grant competition traveled to Africa to capture on film a rare equatorial glacier that is rapidly disappearing. Last year, the second winner visited Bhutan to find out why the South Asian country is the epicenter of happiness.
Who will win the third $25,000 Stay Thirsty Grant is an open question, but the track record of this voters’ choice competition run by Dos Equis suggests that he or she will almost certainly use the proceeds to do something extraordinary.
Heineken has defined the Man of the World by showing us all what he’s capable of achieving. These traits include the courage to navigate unfamiliar surroundings and the resourcefulness to make it from the depths of the Amazon to London in 48 hours.
The latest social experiment from Heineken seeks to push consumers even further, into what might be for some uncharted territory. Heineken is asking all consumers:
Instead of just saying it, Heineken is proving that every person is legendary by featuring 20 “men of the world” in its latest ad campaign, “The Odyssey,” which launched today.
It’s the first time Heineken hasn’t used professional actors in an ad campaign. Heineken selected the guys through an open casting call in which they each demonstrated a skill that makes them legendary in their own right.
By Ron Amram, Senior Media Director, HEINEKEN USA
As innovators roll out digital enhancements to everyday products, and elements of daily life become increasingly quantifiable through the use of big data, tech prognosticators see 2014 shaping up to be exciting and disruptive in equal measure.
The ad would have involved giant robots, starred actress Anna Kendrick as Hot Party Girl #1 and featured former NFL receiver Keyshawn Johnson dropping taglines in the form of a cartoon cat.
It could have gone down in history as one of the best game day commercials of all time, placing Newcastle Brown Ale in the pantheon of mega-brands that spend millions each February for each 30-second increment of airtime.
But alas, the Newcastle marketing team had neither the money, nor the permission from the bean counters to create the next greatest beer ad.
It was an old-fashioned Texas duel to the end at the latest Speed Rack bartender tournament in Austin earlier this week — except the winner was determined by the quick draw of a cocktail shaker and the competitors were all women.
If there is anyone who can affect how people behave, it’s world renowned EDM DJ and producer Armin van Buuren. Fans of the 37-year-old Dutchman understand his abilities first hand — to witness one of his live sets is to be simply blown away, lost in the music and the undulating crowd.