Heineken® today announced it has renewed its long-term partnership agreement with Major League Soccer (MLS) as the Official Beer of MLS for an additional five years, further establishing Heineken's standing as a worldwide leader in the sport, and its commitment to growing the beautiful game in North America.
CGI Abraham Lincoln, recreation of the Battle of Cinco de Mayo and 50 years of production make it
the most expensive campaign ever filmed, costing more than every superhero film combined
D.C. United have announced a founding-level partnership with Heineken for the club’s new state-of-the-art home, Audi Field. As one of Audi Field’s key partners, Heineken will serve as the title sponsor for the stadium’s field-level Heineken Club, rooftop bar and additional fan initiatives.
Today, Tecate, the official beer of boxing, announces its sponsorship of GGG Promotions' global sensation, reigning unified WBC, WBA (Super), IBF, and IBO world middleweight champion, Gennady "GGG" Golovkin, in advance of the most anticipated rematch of 2018 between Canelo Alvarez and Gennady Golovkin on May 5, 2018.
TECATE BOLDLY INCREASES PAID MEDIA FROM 17 TO 52 WEEKS FOR 2018 CAMPAIGN
Debut of LAFC, Intense Rivalries, Expanded Network Broadcast Coverage Highlight 2018 MLS Regular Season Schedule
Regular Season runs from March 3 – Oct. 28
Audi MLS Cup Playoffs to begin Oct. 31; MLS Cup set for Dec. 8
NEW YORK, Dec. 7, 2017 -- Today, Heineken®, the world's leading international brewer, launches the eighth year of its coveted #Heineken100 program, partnering with A Bathing Ape® (BAPE®), the global streetwear phenomenon. #Heineken100 previously collaborated with the most innovative names in retail to develop premium co-branded products gifted exclusively to the world's 100 most influential beer drinkers.
HEINEKEN USA (headquartered in White Plains, NY) today announced that for the 14th year in a row, it is partnering with The City of White Plains and the White Plains Business Improvement District for its New Year. Safe Ride. program. Over the past 14 years, the program has provided free and safe rides home to an estimated 5,000 Westchester County residents of legal drinking age. HEINEKEN USA has a passion and commitment to protect the community and encourage safe alcohol consumption on New Year’s Eve and all year-round.
November, 2017, DALLAS, TX -- HEINEKEN USA announced Andrews Distributing of Dallas, TX received the organization’s top Red Star Award for its efforts in driving the success of the HEINEKEN USA portfolio at the company’s annual National Distributor Conference last week.
International Brewer Introduces First-of-Its-Kind Beer Style to the U.S., Brewed with a Rare Yeast Discovered in Patagonian Forest
Heineken® has launched H41®, a limited edition Wild Lager brewed using a rare ‘mother’ yeast discovered in the deep forests of Patagonia. Developed over the course of multiple years by the brand’s Master Brewer, the new lager has a fuller taste, with spicy notes balanced by subtle fruity hints.