With less than a week to go before the Canelo vs. Smith fight on Saturday, September 17, at AT&T Stadium, in Arlington, Texas, Tecate, the fight's presenting and exclusive beer sponsor, has descended on the Dallas-Ft. Worth (DFW) Metroplex through a series of digital and physical activations to bring fans 21+ closer to the international mega fight and celebrate Mexican Independence Day Weekend.
The wait is over: today, one of the most iconic campaigns in history has reached new heights, as Dos Equis released a feature-film style trailer, titled “Cantina,” revealing a glimpse of the new Most Interesting Man in the World. Timelessly masculine, the new Most Interesting Man is edgier and more daring, and fans can rest assured this is merely the first look at him. This October, Dos Equis will release “Challenger”, a full-length commercial that will illuminate how interesting has evolved and how the new character continues to embody the legendary status.
Red Stripe, part of the HEINEKEN company, ships their first container to the United States today 4 years after production of Red Stripe for the US market was moved to the brewery of City Brewing in Pennsylvania, USA in 2012.
Today, Heineken® announced Soccer Is Here, a new mobile website that helps connect passionate fans (21+) of the beautiful game with bars and restaurants that serve Heineken®-- soccer fan’s most preferred beer1. For years, soccer fans in the U.S. have bemoaned time zone differences with matches, bar & pub mix-ups with friends and a lack of a central hub as major hurdles for catching soccer matches.
WHITE PLAINS, N.Y., July 14, 2016 – HEINEKEN USA is turning the traditional sustainability report on its head by inviting you to immerse yourself in a first-of-its-kind online digital experience. Join their efforts to Brew a Better World through a series of interactive sustainability challenges that will test your ability to do good, while learning about HEINEKEN USA’s progress, milestones, and achievements throughout 2015.
Miami Marine Stadium was once among America’s most iconic destinations, hosting on-the-water performances from legendary acts like the Rolling Stones and The Beach Boys. The stadium has gone unused for years, and now, Heineken is launching a unique campaign to help restore this crucial piece of Miami culture for generations to come.
Amsterdam, 9th June 2016: HEINEKEN and Formula One Management (FOM) have reached an agreement for Heineken® to become a Global Partner of Formula 1® (F1®). This significant partnership will start this year at the newly renamed FORMULA 1 GRAN PREMIO HEINEKEN D’ITALIA 2016, in Monza, and run for a multi-year term.
This summer, as anticipation builds towards the announcement of Dos Equis' next "Most Interesting Man in the World," the iconic beer brand teams up with esteemed host Erin Andrews and legendary actor Luis Guzmán to e
Heineken, the beer that’s enjoyed in the most cities around the world, has helped build support for innovative urban projects through its "Cities" campaign, which aims to make great cities even greater. Now, Heineken is asking the public to submit their own creative projects that would make a positive and lasting impact on iconic U.S. cities – awarding each winning project with a $20,000 prize and a high-profile crowdfunding campaign to help make them a reality.
Today, Heineken® announced it will become the presenting sponsor and official beer of the International Champions Cup (ICC), the premier pre-season soccer tournament that brings the world's best clubs to the United States. Heineken and Relevent Sports have agreed to a multi-year partnership that begins this summer with national retail promotions and match day activities.