To showcase once again how Heineken® is pairing their decades of passion for soccer with the momentum the beautiful game has seen in the U.S., Heineken® has launched the "Soccer is Here" campaign, which debuts a hat trick of renowned players as spokespeople, including International Spanish star and New York City Football Club (NYCFC) captain, David Villa, U.S. Women's National team captain and summer games hero, Carli Lloyd and American soccer legend Landon Donovan.
NEW YORK, Feb. 23, 2016 /PRNewswire/ -- After a banner 2015 in boxing, Tecate, the Mexican beer with bold flavor, announced today it will enter 2016 as the exclusive beer and presenting sponsor for Oscar De La Hoya's Golden Boy Promotions and has signed an endorsement contract with boxing's biggest star, current WBC, RING Magazine and Lineal Middleweight Champion and Golden Boy Promotions fighter, Canelo Alvarez.
Campaign Features Benicio Del Toro in three new commercials that highlight Heineken®’s taste, heritage and global appeal
White Plains, NY, February 29, 2016 – Today, Heineken® unveiled a new integrated global marketing campaign known as “There’s more behind the star.” Consumers are invited to discover the authentic product stories that are the foundation of an iconic global brand.
Today, Strongbow Hard Apple Ciders, the number one selling global cider brand1 and best tasting hard cider at the 2015 World Cider Championships2, unveiled its newest flavor, Strongbow Cherry Blossom. The new flavor and recipe delivers a cut-through, refreshing taste with delicate cherry blossom and red fruit aromas and an underlying note of apple, in a sophisticated shade of red.
With a name like Dos-A-Rita, you might think it’s super sweet, like other flavored malt concoctions. But names can be deceiving. Just ask Kim Coates, the star of “Sons of Anarchy” and the title character in the upcoming feature film “Officer Downe” (2016), headlining in Entirely Unexpected, a series of seven digital videos for Dos Equis Dos-A-Rita®. Inspired by bars in San Antonio that made the ritual become a local legend, Dos-A-Rita® brings together two authentic Mexican favorites.
Once again in 2015, Cinco de Mayo falls on an awful day for celebrating this U.S. honored tradition: a Tuesday. If you thought last years’ Monday fiesta wasn’t optimal, you don’t want to let Tuesday happen to you this year.
Strongbow Hard Apple Ciders, the number one selling global cider brand1 and best tasting hard cider at the 2014 World Beer Championships2, announced the launch of their latest television commercial campaign starring legendary actor Sir Patrick Stewart.
Heineken has announced its making it easier than ever for U.S. fans to experience the passion of the UEFA Champions League (UCL), by offering a rare chance to get close with the ultimate prize through the UEFA Champions League Trophy Tour Presented by Heineken.
HEINEKEN USA announces that effective July 1st, Dolf van den Brinkwill be the new CEO of Cuauhtemoc Moctezuma/HEINEKEN Mexico. He will be succeeded by Ronald den Elzen, the current Managing Director of HEINEKEN Portugal.
Heineken, the official malt beverage sponsor of the Coachella Valley Music and Arts Festival, will once again bring the interactive Heineken House experience to the festival April 10 – 12 and April 17 – 19. This year consumers ages 21 and over can engage with Heineken in a high energy way via a weekend of mash-up performances from a lineup of top artists.