Mobi button Mobi button Mobi button
  1. Home

MLS Heineken® Rivalry Week Kicks Off Its Second Annual Slate Of Marquee Matchups And Activities

Major League Soccer (MLS) and premium beer brand Heineken® kick-off the second MLS Heineken® Rivalry Week program today, which features two separate weekends of heated competition throughout the summer – May 20-22 and August 26-28 – that highlight the league's most anticipated matchups of the year, as well as supporting events in multiple cities to get fans eve

  1. Home

Neil Patrick Harris Makes Triumphant Return to Heineken® Light's "Best Tasting Light Beer" Campaign

Heineken® Light, Gold medal winner at the 2015 European Beer Star Awards and "Best Tasting Low Calorie Lager" winner at the 2013 and 2014 World Beer Championships, announced today the evolution of its "Best Tasting Light" campaign for 2016.

  1. Home

Tecate LIGHT EMERGES AS the fastest growing Light beer in the u.S. versus its competitors [1]; prepares to soar to new heights with National distribution, new cans and Campaign

Today, Tecate, the Mexican beer with bold flavor, announced a nationwide expansion of Tecate Light. The light beer had previously focused distribution to the Sunbelt states, where it had 47% year-over-year growth. Tecate Light has since become the fastest growing light beer in the U.S. versus its competitors.[2]

https://www.youtube.com/watch?v=fBQWyQjveMs

  1. Home

Victoria B. Mars, Chairman of the Board, Mars, Inc., to accept the Holland on the Hill Heineken Award on April 21

Victoria B. Mars will accept the third annual Holland on the Hill Heineken Award on April 21, 2016, on behalf of Mars, Inc.

  1. Home

HEINEKEN LIGHT AND STRONGBOW HARD APPLE CIDER NOW AVAILABLE ON HEINEKEN® BREWLOCK

HEINEKEN USA, the nation’s leading upscale beer importer, announces Heineken Light and Strongbow Gold Apple Hard Cider will be available on the BrewLock keg system beginning April 1, 2016. BrewLock, the company’s revolutionary, on-premise draught technology, has been transforming the quality, consistency and environmentally-sound delivery of Heineken Lager and Newcastle Brown Ale since 2014.  The innovation was recently recognized by the National Restaurant Association for its impact on the restaurant industry with a Food and Beverage Innovation Award.

  1. Home

"The Most Interesting Man In The World" Departed for Mars And Dos Equis is Auctioning off His Coveted Collection of Artifacts

"The Most Interesting Man in the World" departed on his one-way Mission to Mars and has left his Coveted Collection behind for fans to help them make this Cinco de Mayo even more interesting.

  1. Home

Tecate Light Emerges As The Fastest Growing Light Beer In The U.S. Versus Its Competitors ; Prepares To Soar To New Heights With National Distribution, New Cans And Campaign

Today, Tecate, the Mexican beer with bold flavor, announced a nationwide expansion of Tecate Light. The light beer had previously focused distribution to the Sunbelt states, where it had 47% year-over-year growth. Tecate Light has since become the fastest growing light beer in the U.S. versus its competitors.2

  1. Home

Diplo & Friends, Warren G To Headline Heineken House At Coachella Valley Music And Arts Festival

Heineken®, the official malt beverage sponsor of the Coachella Valley Music and Arts Festival for the 15th year, is proud to announce it will bring the fan-favorite Heineken House back to the festival for both weekends, April 15–17 and April 22–24.  Festival attendees, ages 21 and over, will have the chance to engage with Heineken in a relaxed house party setting.
 

  1. Home

Dos Equis Brings Back Beers of Mexico Variety Pack

HEINEKEN USA is bringing back its popular Beers of Mexico variety pack. This spring, limited-edition Dos Equis Azul, a blend of signature golden wheat lager and blue agave, will once again join Dos Equis Lager, Tecate and Sol, in the 12- or 24-bottle variety pack.

  1. Home

Dos Equis Becomes the Official Beer Sponsor of the College Football Playoff on ESPN

Today, Dos Equis announced an historic, multi-year agreement with ESPN to become the Official Beer Sponsor of the College Football Playoff (CFP). The sponsorship deal further establishes Dos Equis' standing in sports, giving the brand a strong platform to drive fan engagement in one of the country's most exciting and growing franchises. Through the sponsorship, Dos Equis will leverage the CFP on ESPN to bring unparalleled and interesting experiences to help fans "Stay Thirsty" throughout the college football season and Playoff.

Subscribe to