Today Tecate, the Mexican beer with bold flavor, announced it has been named the official presenting sponsor and the exclusive beer sponsor for what is being billed as the fight of the century between Floyd Mayweather Jrand Manny Pacquiao in Las Vegas on May 2.

Heineken Light, two-time award winner of the World Beer Championships, is so confident it's the best tasting light beer you've ever tasted, that Heineken is offering a money back guarantee*. To inspire fans 21+ to try the Best Tasting Low Calorie Lager, Heineken is partnering for the second year with five-time Emmy award winner, host of two Primetime Emmy Awards, four Annual Tony Awards, and most recently, the 2015 Academy Awards, Neil Patrick Harris, on a new commercial and digital video to bring the offer to life in a humorous way.

For centuries, the United Kingdom has stood for togetherness, collaboration and union. After all, making the whole better than its parts is a specialty of the British. Take some of the finest cultural exports the U.K. has produced: Tea and crumpets. Bangers and mash. Lennon and McCartney.

Most Brits know a thing or two about improving through collaboration, and Newcastle Brown Ale is no different. To keep beer discovery fresh and invigorating, Newcastle is kicking off the brand-new series of “collaboration edition” beers made with some of Europe’s finest and oldest breweries.

Heineken today continued to mark their investment in the future of American soccer by announcing partnership agreements with seven Major League Soccer (MLS) clubs. Starting January 1, 2015, the premium beer brand will bring the Heineken experience to a variety of teams in cities across the country, including the Chicago Fire, Columbus Crew, D.C. United, Houston Dynamo, New York Red Bulls, New York City FC and Orlando City SC.

Heineken®, the world’s leading international brewer, launches its coveted “#Heineken100” initiative, an exclusive product collaboration and seeding program that celebrates Heineken’s uber-influential consumers. This year’s program marks the third in partnership with Chris Gibbs, owner of pioneering retail outpost Union Los Angeles.

Heineken today announced a landmark, long-term partnership agreement with Major League Soccer (MLS) to become the Official Beer of MLS.  The partnership, which commences in January 2015, further establishes Heineken’s standing as a worldwide leader in the sport and gives the brand an additional springboard to challenge Americans to chase new experiences and open their world.

Strongbow Hard Apple Cider, the number one selling global cider brand^*, announced the launch of their latest campaign “Cider at Its Bestest” which includes the brand’s first ever US television spot, “Slow Motion Horse.” The campaign, set to run nationally, puts the product at its core, showcasing that Strongbow over ice is the best cider experience possible.

HEINEKEN USA, the nation's leading upscale beer importer, has selected Saatchi & Saatchi's New York office as “agency of record” for the Tecate Franchise, including Tecate, Tecate Light, and potential brand extensions. The work will span across all media platforms, including digital and social.

HEINEKEN USA, the nation’s leading upscale beer importer, is announcing the details of this year’s Holiday retail and on-premise program.  Scheduled to hit outlets beginning November 1^st, the fully-integrated program with the thru-the-line tagline Share the Heineken.