HEINEKEN USA, America’s leading upscale beer importer, today announced the appointment of Nuno Teles as the company’s new chief marketing officer. In March, Teles will join the company’s management team and will report to chief executive officer Dolf van den Brink.
Heineken® is once again leveraging its partnership with the UEFA Champions League (UCL) to bring the most prestigious soccer club competition to adult fans, 21 and older, throughout the U.S. Program elements are designed to create excitement and drive conversion at retail through interactive display Foursquare® check-ins, instant wins and reward rankings and cross-merchandising offers that provide soccer fans with at-home viewing solutions.
Indio, the dark Mexican lager beer, launched an Instagram contest this month to give consumers 21+ in the U.S. the opportunity to win a trip to the 15th edition of Vive Latino, the most important music and art festival in Latin America.
Mexico- and U.S.-Based Artists Los Macuanos, Francisco y Madero, I Can Chase Dragons!, MWG, ORO 11, and Others, to Showcase How They “Do Their Thing” from October 29- November 9
Amandititita, Gil Cerezo, Sofia Garza Barba, Edoardo Chavarin, Diana Garcia and Miguel Garcia to Receive Brand’s Support as they Create Series of Personal Projects.
A multisensory experience featuring music artists and producers in Las Vegas celebrating the Biggest Night in Latin Music™.
WHITE PLAINS, N.Y., November 14, 2013 – Heineken®, the official beer of the 14th Annual Latin GRAMMY Awards®, is returning as a proud sponsor with a brand new state-of-the-art consumer experience at the Heineken House, located in the Eye Candy Lounge at the Mandalay Bay Resort and Casino.
New York, NY (November 12, 2013) – This year, HEINEKEN USA, a leading importer of upscale beer brands, is bringing its game face with the Bring Your Sunday Best portfolio retail program featuring Heineken, Dos Equis, Newcastle Brown Ale, Strongbow Cider and Tecate. Bring Your Sunday Best is designed to help big game party hosts everywhere by providing consumers (21 and older) with hosting tips and party relevant offers from the fan favorite brands of HEINEKEN USA.
Collaboration Represents the Program’s Third Installment
New York, NY—(November 19, 2013)— Heineken®, the world's most international brewer, today debuted their exclusive denim collaboration with Japanese brand NEIGHBORHOOD for the #Heineken100 program, an exclusive seeding program that celebrates Heineken’s “Man of the World.”
On-premise program culminates in final competition in New York City with winner to represent the U.S. in Heineken’s Global Star Serve Championship in Amsterdam.
New York, NY—(September 26, 2013)— Heineken®, the world's most international brewer, today debuted a collaborative bag with accessories brand KILLSPENCER for the #Heineken100 program— an exclusive seeding program that celebrates Heineken’s “Man of the World.” Developed by the two brands and manned by #Heineken100 Creative Director, Chris Gibbs, the black leather, multipurpose daypack includes a Swiss-made Riri Antique Silver zipper, 1500 lb MIL-SPEC webbing, foam padded leather straps, MIL-SPEC black metal tabler buckles and a leather handle—making the #Heineken100 X KILLSPENCER