Heineken®, the official beer sponsor of the Tribeca Film Festival (TFF), announced enriched event experiences that will take consumers from passive observers to active participants at this year’s Festival.
Heineken®, the official malt beverage sponsor of the Coachella Valley Music and Arts Festival, will unveil the Heineken House, April 11 – 13 and April 18 – 20, providing festival-goers a new way to experience Heineken with unique collaborations across music, food and art.
Today Heineken debuts the brand’s latest “social experiment” to encourage consumers to “cross their borders,” with their digital video, “The Guest of Honor.” On March 11, Heineken hosted a one-night only production at New York City’s famed The McKittrick Hotel, where unsuspecting attendees were invited to a play, soon to find out that they weren’t just watching, they were the stars.
Strongbow Hard Cider, the number one global cider brand*, announced the launch of Strongbow Gold Apple Hard Cider and Strongbow Honey & Apple Hard Cider. With over 125 years of cider-making heritage, Strongbow offers a distinct kind of refreshment from other ciders with these new flavors.
Heineken®, the official malt beverage of ULTRA MUSIC FESTIVAL, March 28-30 at Bayfront Park in Miami, will again offer the Heineken House for consumers, ages 21 and over, during the festival.
Dos Equis, one of the fastest growing Mexican import beers in the U.S., announces the launch of Dos Equis Dos-A-Rita, the premium, ready-to-serve Lager Margarita that will hit retail accounts beginning this spring. Modeled after the popular cocktail recipe originally created on-premise in Texas, Dos-A-Rita is a blend of Dos Equis Lager and classic Margarita flavors, sweetened with 100% premium Agave nectar. Dos Equis’ Dos-A-Rita is the first imported, authentically Mexican ready-to-serve lager margarita on the market.
Heineken®, the official beer sponsor of the Tribeca Film Festival (TFF), announces #15secondpremiere, a social call-to-action that challenges people to get outside their comfort zone at TFF. From now until 11:59pm EST on Friday, March 7th, Heineken is accepting film pitches via Twitter and will select one to produce as an epic 15-second short to premiere at a private event at the Festival. People can enter by sending their movie pitch in a single tweet, using #15secondpremiere.
As some of the best soccer teams in the world battle it out in Round 16 of the UEFA Champions League (UCL), Heineken has unveiled the latest element of its "Road to the Final" campaign.
Newcastle Brown Ale, the leading imported ale in the U.S.[1], is setting the stage for increased sales during the 2014 college basketball tournament season with retail and on-premise programming that celebrates the underdog.
This week Heineken® unveiled its latest global television ad campaign in the U.S., “The Odyssey,” celebrating the premise that every man is legendary at something. For the first time in its history, the premium beer brand has cast men with “unique skills” in its TVC to play the central protagonists.