Every Independence Day, American beer companies festoon their cans with stars and stripes and exploit the nation’s strong sense of patriotism – not to mention the outcome of a 231-year-old war – to sell more beer. The makers of the famously British beer Newcastle Brown Ale think that’s bollocks, mostly because they’re British and they lost the war.
Today Heineken® announced their second installment of the brand’s “Friends + Family” (#HKNFF) program – a seasonal, multi-city tour highlighting cultural events with local tastemakers in New York City, Atlanta, Chicago, Washington D.C., Houston and Philadelphia.
Dos Equis, one of the fastest growing, premium Mexican beer brands in the U.S., is announcing the details of the Most Interesting Summer program that will launch in retail and on-premise accounts in June. Designed to complement the trail-blazing style of the Most Interesting Man in the World, Dos Equis will challenge LDA socially active men to take their summer experiences to exciting new levels. Weekly and monthly challenges, ranging in complexity, will run throughout the summer inviting participants to up their game and submit video or photo documentation of their adv
As the summer approaches, HEINEKEN USA is helping LDA (legal drinking age) millennials enhance the season’s celebrations with an updated version of its Beers of Mexico variety pack. New this summer, Dos Equis Azul - a blend of signature golden wheat lager and blue agave - is joining Dos Equis Lager, Tecate and Sol, creating the perfect summer party pack for LDA consumers who seek variety and thirst for excitement.
With the summer fast approaching, consumers are eagerly making their plans to capitalize on every moment of the fun and celebration that this most anticipated season brings. Today, Heineken® is unveiling the details of its Open Your Summer program, designed to reward and build on the excitement of summer’s celebrations through a 360 degree activation at retail and on-premise from May through July.
Today, Heineken® has unveiled its latest global campaign, “Cities of the World,” aimed to inspire people to get outside of their daily routines by unlocking the secrets of their cities. The fully integrated campaign includes a 60 second television ad and first of a kind, limited-edition Heineken bottles.
Tecate Light, the Mexican light beer with bold cerveza flavor, announced the launch of a new national ad campaign touting its bold flavor to connect with bicultural Hispanic men 21+ in the U.S. The campaign, which includes English- and Spanish-language television and radio spots and OOH elements, builds upon the brand’s considerable volume growth in 2013, which solidified its place as the fastest-growing mainstream light beer in key markets like California, Nevada, Arizona and Texas[1].
If you’re trying to get people to buy a great-tasting summer seasonal beer, it helps to have an attractive woman on the packaging. Newcastle, the No Bollocks beer brand, understands this phenomenon. So it’s with great excitement that the makers of the popular Newcastle Brown Ale are bringing back the also popular Newcastle Bombshell Blonde Ale this summer, featuring a lovely swimsuit-clad bombshell on its packaging.
HEINEKEN USA, one of the nation’s leading importers of upscale beer brands, announces the arrival of Desperados, a one-of-a-kind beer blended with tequila barrel-aged lager that delivers a uniquely refreshing and smooth taste. Crafted at the crossroads of beer and spirits techniques, Desperados is the ultimate beer for nightlife and fun, perfect for adult consumers, 21 and older, who are looking for memorable nights out. This distinct Latin-inspired European import beer will launch this month in select retail and on-premise outlets in the Southeast.
With Cinco de Mayo falling on a Monday, for the second straight year, Americans everywhere will be faced with celebrating Cinco on a day not fit for the occasion. To save this time-honored celebration, Dos Equis’ “Dos de Mayo” campaign is returning on Friday, May 2nd to help fans everywhere ignite their fiestas all weekend long.