WHITE PLAINS, N.Y., October 3rd, 2013 – This fall, Dos Equis® is donning its own mask and helping fans 21 and older embrace their alter egos with the launch of the Ultimate Masquerade. Starting today, Dos Equis will kick off the fall with a series of incredible events, a nationwide contest and masquerade-themed elements – all designed to help people unmask their more interesting side in a way only Dos Equis can.

New York, NY – (October 7, 2013) –Newcastle Brown Ale, the leading imported ale in the U.S.¹ , announces the upcoming release of Newcastle Cabbie this November. Newcastle’s newest limited edition, Cabbie, is a deep, dark black ale that has a soft hoppy aroma and subtle fruit notes that lead to bittersweet tastes of dark malt, chocolate, coffee and vanilla. To support the launch, a national social responsibility program will be introduced to encourage consumers, 21 and older, to get home safely throughout the holiday season.

  He doesn’t always take selfies, but when he does, he uses a filter of himself. He is… the “Most Interesting Man in the World.” And now you can be just as interesting because Dos Equis debuts the most interesting Snapchat filter in the world.

Actress and singer Anna Kendrick has racked up an impressive string of triumphs: Oscar, Golden Globe and Screen Actors Guild nominations for her performance in “Up in the Air;” a starring role in the hit film “Pitch Perfect;” and most recently with her 2013 triple-platinum single, “Cups.” But she will never get the chance to play what might have been her greatest role yet: the lead in an epic, Big Game spot for Newcastle Brown Ale.

HEINEKEN USA, the nation’s leading upscale beer importer, is once again taking the lead by introducing the first 8.5 oz. slim can format in the premium price segment. Beginning March 1, 2014, Heineken 8.5oz. Slim Can 12-packs will roll out at retail outlets across the country just in time to capitalize on the spring/summer and on-the-go outdoor occasions.

This spring, Dos Equis is leveraging the success of its 2013 Dos de Mayo program by inviting adult consumers, 21 and older, to take a new path and discover more interesting and more meaningful celebrations leading up to the Cinco de Mayo holiday.  This year’s Dos Equis’ Dos de Mayo retail and on-premise program includes special limited-edition packaging, Cinco themed cross merchandising offers at retail, and a proprietary Dos de Mayo photo app for on-premise gatherings.

HEINEKEN USA, the nation’s leading upscale beer importer, today announces the details of its spring 2014 retail and on-premise promotion. The latest chapter in the brand’s award winning Legends campaign, Heineken’s Take the Stage program invites adult consumers, 21 and older, to enter Heineken’s national sweepstakes for the chance to be a part of the action and showcase their legendary side on stage at one of three celebrated Heineken sponsored venues: the set of the next James Bond film, DJ-ing at the Heineken House at a 2014 music festival or center court at the 2014 US Open.

Amsterdam, Jan. 6, 2014 – Today, Heineken® officially announces the launch of ”Dance More, Drink Slow,” a partnership with world-famous Dutch DJ Armin van Buuren to make moderate consumption aspirational. The movement, socialized as #DMDS, is the natural progression of Heineken’s belief that one should always be ready to maximize what the night brings. The movement is brought to life through “The Experiment,” a film debuting today, featuring van Buuren and under the direction of Philip Andelman – who has worked with Beyoncé, Rihanna, Jay-Z, John Mayer and Lenny Kravitz.

The Platform Will Culminate with an Exclusive Work by Artist Eric Haze

New York, NY—(December 10, 2013)— Heineken®, the world's leading international brewer, announces today the fourth and final installation of the 2013 #Heineken100 program, an exclusive seeding program that celebrates Heineken’s “Man of the World.” Debuting at the famous Art Basel festival in Miami, FL, the final iteration of the program features an exclusive work from storied New York-based artist Eric Haze, entitled “Keep it 100.”

Challenge Surprises Karaoke Singers to Go Outside Their Comfort Zone and Sing to Thousands of Strangers