HEINEKEN USA announces the return of its popular Beers of Mexico variety pack, the ideal all-in-one party solution that satisfies shopper’s desire for a medley of taste experiences in one pack for their holiday entertaining. Joining the mix of pack favorites, including Dos Equis Lager, Tecate and Sol is new, limited edition, Dos Equis Invierno. Invierno is a smooth winter bock that adds a distinct and seasonally relevant style to the Beers of Mexico variety pack that is sure to encourage trial and drive incremental sales for retailers this holiday season.

Newcastle Brown Ale today announced the details of Drink the Beer. Get the Gear, a retail and on-premise program that engages sports enthusiasts during the height of the viewing season. From September through December, program elements including social media, a sweepstakes (via Twitter) and occasion relevant cross-merchandising offers, will encourage LDA (legal drinking age) consumers to choose Newcastle to share their fall “good times, good friends” sports-watching occasions, while driving incremental sales at retail and on-premise.

Heineken®, the nation’s leading upscale beer importer, will bring back the Heineken House to the 2014 US Open in its 23rd year of sponsorship.

Dos Equis, one of the fastest growing premium Mexican beer brands in the U.S., today unmasks the details of its most interesting Masquerade program set to hit retail and on-premise accounts from September15^th through October 31^st. This year’s program elements are designed to rally legal-drinking age (LDA) consumers to make the most of their Halloween celebrations by inviting them to enter the Dos Equis Masquerade sweepstakes for the chance to win a trip to the brand’s ultimate Masquerade extravaganza in New Orleans.

Dos Equis, one of the fastest growing premium Mexican beer brands in the U.S., today unmasks the details of its most interesting Masquerade program set to hit retail and on-premise accounts from September15^th through October 31^st. This year’s program elements are designed to rally legal-drinking age (LDA) consumers to make the most of their Halloween celebrations by inviting them to enter the Dos Equis Masquerade sweepstakes for the chance to win a trip to the brand’s ultimate Masquerade extravaganza in New Orleans.

Concerts and beer go together like rock and roll. Uncountable musicians have worked in bars throughout their careers, slinging drinks and perfecting their craft as they dream of stardom. Some even make the transition from bar to stage for good as their careers take off.

Newcastle is resurrecting its popular Werewolf Blood-Red Ale, which was the top-selling imported limited edition in 2013.

Like the nocturnal man-beast that serves as its namesake, Newcastle Werewolf has something of a split personality. Tear into a bottle or a pint and it mysteriously transforms – starting out smooth and mellow, then transforming to a bitter bite that will leave beer lovers howling for more.

August and September mark the time when the end of the summer looms large and thoughts turn to making the most of every moment that remain before the season fades to fall. Following the brand’s successful Phase I Open Your Summer promotion, Heineken® is unveiling the details of its Phase II Savor Your Summer program, designed to encourage LDA consumers to make their last summer gatherings legendary from August 1^st through September 30^th.

This summer Heineken is inviting people across America to look up at the world around them, veer off the beaten path and embrace the unknown in their cities with Routine Interruptions.  Born out of the insight that city dwellers fall into routines in their cities and fail to seek out new experiences, Heineken plans to challenge people to get them outside of their daily routines and unlock the secrets of their cities.

Heineken Light, the “Best Tasting Low Calorie Lager” winner at the 2013 World Beer Championships, announced today the launch of its “Best Tasting Light” campaign featuring three-time Emmy award winner and Tony award winner and host, Neil Patrick Harris.  Heineken will partner with Harris to introduce consumers to the reformulated Heineken Light and creatively bring the “Best Tasting Light Beer” award to life.