Heineken®, the official malt beverage of Miami’s ULTRA MUSIC FESTIVAL, is debuting new offerings that will enhance the experience for festival goers and fans throughout Miami.
Relevent Sports, a division of RSE Ventures, today unveiled the full lineup of clubs set to participate in the 2017 International Champions Cup presented by Heineken. The fifth installment of the world’s premier summer soccer tournament brings the strongest line-up to date, with eight of the world’s best professional soccer clubs facing off in world-class venues across the United States. The highly anticipated summer tournament will run from July 19 – 30, 2017. The general public will have access to tickets for all matches starting Tuesday, April 4.
Amsterdam, 15 February 2017 - Heineken N.V. (EURONEXT: HEIA; OTCQX: HEINY) today announces:
Amsterdam, 1st February 2017 - HEINEKEN has announced that it has extended its current agreement with UEFA to sponsor the UEFA Champions League for a further three years. The new agreement will see Heineken®, the world's leading international premium beer brand, continue as an official partner of the world's most prestigious club football competition until the end of the 2021 competition. The partnership also includes the UEFA Super Cup 2018, 2019 and 2020.
ESPN and Golden Boy Promotions today announced a multi-year, international agreement for a series of fights to be televised live on ESPN2 and ESPN Deportes. The first fight, from Fantasy Springs Resort Casino in Indio, California, is March 23. Fighters on the card will be announced soon.
HEINEKEN USA (headquartered in White Plains, NY) announced today that for the 13th year in a row, it is partnering with The City of White Plains and the White Plains Business Improvement District for its New Year. Safe Ride. program. HEINEKEN USA has a passion and commitment to protect the community and encourage safe alcohol consumption on New Year’s Eve and all year-round. Over the past 13 years, the program has provided free and safe rides home to more than 4,200 Westchester County residents of legal drinking age.
This summer, Heineken helped launch the “Save Your Seat” crowdfunding campaign to generate grassroots support for restoring the legendary Miami Marine Stadium. The campaign, which quickly exceeded its fundraising goal, was the latest in a series of concerted efforts by dedicated supporters to restore a crucial piece of Miami culture.
After premiering a trailer of The Most Interesting Man in the World last month, Dos Equis released a full-length commercial today, "Airboat", revealing more of the character's mystique and depth. In this latest installment, viewers ride full throttle alongside The Most Interesting Man and discover more about his legend, as he races airboats down sand dunes and spars in Samurai armor.
Targeted Media Buys Across Fox News, Univision, Telemundo, Facebook, Twitter & Others to Create Conversation About Sharing a beer over the #TecateBeerWall Tecate Light, the fastest growing light beer in the U.S. versus its competitors[1], will debut a bold new, national television commercial called “The Wall” on Fox News, Univision and Telemundo surrounding the first Presidential debate.
How many times have you heard the phrase “don’t drink and drive”? It’s a good phrase. But is it good enough? At HEINEKEN USA, it’s something we’ve been thinking a lot about. Advocating responsible consumption is a huge part of our Brewing a Better World strategy and a key priority within our global business strategy. Excessive consumption can never be part of a sustainable future for our company or our industry. And with today marking our third annual Enjoy Responsibly Day, we’d like to talk about our commitment to eliminate drunk driving.