In an effort to engage soccer fans in the mission of recycling, HEINEKEN USA is teaming up with The Recycling Partnership for the second year in a row at two matches of the International Champions Cup. Fans aged 21+ are encouraged to visit the Heineken® beer gardens before the match for a chance to win prizes and pitch in to help green the future.

WHITE PLAINS, NY and DENVER- Tuesday, June 6^th, 2017 -- Today, HEINEKEN & Molson Coors Brewing Company (NYSE: TAP; TSX: TPX) jointly announced they have signed a 10-year import agreement whereby Molson Coors will import, market and distribute the Sol brand in the United States through its US division, MillerCoors, beginning this Fall. Sol will continue to be brewed in Mexico.

HEINEKEN is aware of a video circulating online which appears to show the tampering of Heineken® labels on bottles imported from Europe. People are seen to be removing our global track and trace codes which allow us to follow the supply of our products and ensure that every batch is accounted for and meets our global quality standards. Our initial assessment indicates that this is real Heineken® and this is not a counterfeit issue. We are actively investigating the content and circumstances of the video and working with the relevant local authorities.

Today, Heineken announced the launch of a new partnership with one of television’s most popular programs, CBS’ THE LATE LATE SHOW with JAMES CORDEN, which will include an exclusive sponsorship of the show’s famous on-set bar. Heineken signage, bottle displays, barware and more will be featured on-air regularly within the show’s famous on-set bar where it will be available to serve to guests.  

 Heineken® is launching the “COOLERPACK,” an engineered 18-pack cardboard packaging  innovation that allows consumers to chill their Heineken® by simply removing the top to their case, and adding ice. The COOLERPACK is the newest edition to the Heineken® range of packaging configurations, bringing convenience and occasion-based purchase choice to beer drinkers everywhere.

Amsterdam, 4 May 2017 – Heineken N.V. (‘HEINEKEN’) (EURONEXT: HEIA; OTCQX: HEINY) today announces that it has acquired all the remaining shares in Lagunitas Brewing Company. To maintain the Lagunitas culture and free spirit, the company will continue to operate as an independent entity within HEINEKEN and will report within the HEINEKEN Americas Region.

  World-Renowned Musicians and Premier Party Activations Make This Year’s Heineken^® House at Coachella the Life of the Party 

“This One Is On Us” innovation provides free water to Coachella festival goers  

Community events and partnerships are aimed at promoting responsibility and brewing a better world

In support of Alcohol Awareness Month, HEINEKEN USA (headquartered in White Plains, NY) announced today various programs and initiatives that promote responsible drinking and moderate alcohol consumption.