How does a U.S. company with nearly 500 employees, eight offices, 20-plus beers and ciders in its portfolio and nearly $4 billion in direct economic impact on the country stay green? How does it then go beyond that to become a leader in the sustainability movement? HEINEKEN USA and its global parent, HEINEKEN, do so by demanding annual improvements to headline performance measures like carbon footprint. But they also embrace a longer-term mission: to look deeply into their own practices in search of more-efficient and environmentally sound ways of doing business.
The US Open is one of America’s most prestigious, and exciting, sporting events. Taking place in late August in New York City, the return of the Heineken House is a boon to spectators at the USTA Billie Jean King National Tennis Center. From live screenings of the biggest matches, tons of entertainment, delicious sandwiches created exclusively for Heineken, of course, ice-cold Heineken, the Heineken House is the perfect spot to cool off and relax while attending the Open.
Bars are places people go to have a drink, enjoy the company of their friends, and watch the game. They’re also, in many respects, the best place to go to hear some live music.
You can’t ask for more on a beautiful summer evening than finding yourself in downtown Manhattan’s seaport, sipping an Amstel Radler and enjoying a delicious burger…or eight. That’s exactly what lucky attendees of Time Out New York’s Battle of the Burger, Presented by Amstel Light, enjoyed on what was, superlatives notwithstanding, a completely perfect evening.
You’re walking down the street and a nearby payphone rings.. Do you pick it up? If you’re like many thousands of passersby, the answer is a resounding “no.” Yet for the adventurous souls who are willing to step outside their comfort zone, Heineken has something special in store.
Don’t believe us? Five adventurous souls who dared to pick up a payphone in New York City we were rewarded with a round of applause and sharing a stage with Portlandia and Saturday Night Live star Fred Armisen.
One award winner introducing another—that’s what happened when Tony and Emmy award winning actor Neil Patrick Harris introduced 2013 World Beer Championship winner Heineken Light in the Best Tasting Light campaign. “For a beer that’s short on calories but big on flavor,” Harris says at the beginning of the clip, practically rushing through his delivery so he can take a sip.
What’s happening in the beer market today? To answer this, you have to look beyond beer to what people are buying and how they make their buying decisions today in the market at large. You’ll discover there are two major forces at work, and they are pulling in opposite directions.
Any real American knows that best way to celebrate July 4th tomorrow is to enjoy Independence Eve tonight. What’s Independence Eve? Why, it’s Newcastle’s brilliant new ad campaign, asking Americans to give a tongue-in-cheek think on how much better their country would be if England had won the Revolutionary War.
If you were one of the millions of people who tuned in for Sunday’s USA/Portugal game, you’re probably still suffering from heart palpitations. The game was, in a word, shocking. It was also utterly thrilling and totally emblematic of one of the most consistently exciting World Cups ever. Had America just held onto the ball for ten more seconds…
On the night of July 3rd, have you ever found yourself musing, “how great would it have been if the British had won the Revolutionary War?” Right, we didn’t think so. That hasn’t stopped Newcastle Brown Ale, that most British of beers, to create “Independence Eve,” an American “holiday” designed to get us 21+ Yanks to purchase some of the world’s finest brown ale and raise a “toast to the country that nearly ran this one,” as Newcastle puts it.