*This article originally appeared in the September 26th- October 4th issue of Bloomberg Businessweek
As an alcohol company, we want to ensure that our beers and ciders are enjoyed responsibly by those over the legal drinking age. While the percentage of high school students who reported that they currently drink alcohol has been declining nationally, underage drinking is an issue we care about and continue to focus on. As part of the Health Alliance on Alcohol (HAA), we recently partnered with Columbia University Medical Center and NewYork-Presbyterian Hospital to examine the impact of parent-teen communication about alcohol use on underage problem drinking. Field experts Dr.
As part of its integrated global Spectre campaign, Heineken® has unveiled a new TV spot – titled “The Chase” – which features Daniel Craig as James Bond in a high speed boat chase. In addition, the brand also announced an exciting digital campaign featuring the world’s first ever selfie from space, dubbed the “Spyfie.”
As one of the world’s largest brewers, we believe having a cold one is an enjoyable part of life. We also believe there is nothing to be gained from excessive drinking. Responsible consumption is integral to our business and it is something Heineken has long encouraged. And we practice what we preach. September 18th marks Heineken’s second annual #EnjoyResponsibly Day, as we aim to engage our employees, customers and consumers to make responsible enjoyment of alcoholic beverages the social norm—both inside and outside our business.
Heineken N.V. today has announced the acquisition of a 50% shareholding in the Lagunitas Brewing Company, the fifth largest craft brewer in the United States by volume. Lagunitas owns a stable of award-winning brands, including Lagunitas IPA. Lagunitas IPA is the largest India Pale Ale brand in the United States and has become a benchmark for the category.
It’s a true American love story. We already know Americans love beer. But now there’s proof that beer loves Americans right back! The Beer Institute and the National Beer Wholesalers' Association commissioned a joint study to test the vast economic impact the beer industry has on our nation. The resulting comprehensive report shows beer does more for the U.S. than just helping its citizens savor celebrations.
Being loyal to a brand not only applies to Heineken consumers, but also to Heineken executives. Meet our new CEO, Ronald den Elzen, and you’ll quickly learn that he knows a little something about Heineken – over 20 years’ worth of somethings. His appointment at Heineken USA affirms not only his loyalty to the company, but also his ambition, talent and strong leadership in the brewing world.
For Stephanie Dexter, Brand Manager for Dos Equis, no two days in Heineken’s New York City office are the same – and that’s what keeps her so excited about her job. One day she’s running in and out of agency presentations and the next day she’s revising some form of a planning deck. When you glance past her standing desk to the window ledge, you’ll see her WakaWaka solar device that embodies a truly life-changing experience she was involved in this July.
Did you know it doesn’t really take seven years to digest gum? Nope. It just passes right through your system. And you don’t really need to wait an hour after you eat to swim. There are certain things in life you’ve been led to believe that simply aren’t true. Where your imported beer is brewed shouldn’t be one of them.
Julie Kinch is responsible for all HEINEKEN USA legal business and review. Julie joined the company in 1998, prior to which she served as vice president and general counsel for Remy Amerique.