Awards season in the beverage industry isn’t about borrowed tuxes, air kisses or four-hour trophy presentations. It’s about what we live for... flavor. The World Beer Championships – America’s oldest international beer and cider competition – takes its flavor evaluations very seriously. Conducted by the Beverage Testing Institute (BTI) in Chicago, its blind tasting competition is a year-round process, broken down into intricate categories to test quality and taste. And after its 2015 winners were announced this month, our trophy case got a little more crowded.
Casinos, food, and world class shows. Typical trip to Las Vegas, right? Not this time. Heineken raised the bar by giving James Bond fans around the world the chance to take a legendary jaunt to Vegas, 007 style, in celebration of the franchise’s 24th film, Spectre. The secret mission? To push the boundaries of modern technology by taking part in the world’s first selfie taken from outer space, dubbed ‘Spyfie.’
To celebrate its partnership with the iconic James Bond film franchise, Heineken® has unveiled the world's first selfie from space, dubbed the "Spyfie." This exclusive event was captured for over 200 special guests at the Hoover Dam in Nevada.
This article originally appeared online via PR Week.com
First site or app checked in the morning
WhatsApp. One of the first things that Heineken USA’s new CEO, Ronald den Elzen, did was start a WhatsApp group for the management team. When everyone is traveling and in different time zones, it has been a great way for us to stay connected.
Morning ritual
If you find yourself walking really fast even when you’re not in a hurry, then you’re probably from New York City. And like most New Yorkers, if you’re going somewhere too far to walk, you probably take the subway. Venture underground in NYC and you’re bound to encounter sights, sounds (and smells) that are quite memorable, but not necessarily in a good way. Ever imagine that going underground could be beautiful?
- It transcends typical beer fans. The #Heineken100 campaign is all about collaborating with top menswear designers to create exclusive, carefully curated lifestyle items. We then connect them to our fans in the biggest, most metropolitan cities that we call home. Not your typical beer campaign, eh?
- This year, we’re going 5 for five. We’re partnering with FIVE different innovative streetwear designers to co-create FIVE highly unique and fashionable items.
Millions of professional women – and men – speak volumes the moment they walk into a meeting without even saying a word. Perceptions are immediately formed and you have just seconds to prove you’re a leader. If your body language suggests nervousness, angst or sternness, you may not be able to wow that audience, close that deal or get that promotion. Sure, some people are born leaders, but it’s rare. For the rest of us, leadership is something we have to hone.
Five HEINEKEN USA employees saved lives last year. Really. That’s not something we take lightly. We provide our employees the opportunity to become CPR certified at our annual company meeting and are proud to announce that 40% of our employees have completed the program. The American Heart Association’s Lane Hughes said, “I know of no other organization that has 40% of employees voluntarily trained in this life-saving skill.” As the entire company gathered last week in Orlando, HUSA was honored with the American Heart Association’s prestigious “Making a Difference” award.