He doesn’t always take selfies, but when he does, he uses a filter of himself. He is… the “Most Interesting Man in the World.” And now you can be just as interesting because Dos Equis debuts the most interesting Snapchat filter in the world. Dos Equis is the first beer brand to have a Snapchat lens, which allows fans to transform themselves to look like the Most Interesting Man in the World while using the popular app.
Forget the saying “Go big or go home” because Jamaica’s iconic Red Stripe beer just proved you can do both! Red Stripe, now part of HEINEKEN USA, shipped its first container to the United States from Jamaica last week after a four-year hiatus.
We admit it. Change. Is. Not. Easy. Especially when you’re talking about an icon of such depth, breath, and fascination as “The Most Interesting Man in the World.” He has been nothing short of legendary in one of the most celebrated campaigns of the 21st century, from the epic one-liners to the coveted cardboard standees. After months of waiting and endless speculation, Dos Equis hits reset today and reveals actor Augustin Legrand as the new Most Interesting Man in the World.
How do you encourage some of the world’s most passionate soccer fans to become passionate about recycling? You make it a competition! At the International Champions Cup, supporters of Europe’s top clubs were pitted against one another to determine which fan base has the greenest consumers. We call it competitive recycling.
HEINEKEN USA is turning the traditional sustainability report on its head by inviting you to immerse yourself in a first-of-its-kind online digital experience. Join their efforts to Brew a Better World through a series of interactive sustainability challenges that will test your ability to do good, while learning about HEINEKEN USA’s progress, milestones, and achievements throughout 2015.
Did you know the two iconic Dos Equis red Xs were meant to symbolize and celebrate the burgeoning 20th century? Sure, maybe not everyone realizes the rich history on their favorite Mexican beer’s label, but all labels are not created equal. By now you’ve probably seen the commercials for Dos Equis’ refreshed design and packaging in celebration of its upcoming 120th anniversary. The new cans and bottles roll out mid-July alongside the “Choose Interesting” summer campaign.
Miami’s iconic Marine Stadium would like to reintroduce itself. Never heard of it in the first place? Could be because it’s been closed for the last 24 years since Hurricane Andrew blew through. But trust us, it’s the coolest venue you’ve never been to… yet. Heineken®, the beer that's enjoyed in the most cities around the world, is supporting the restoration of Marine Stadium as part of our "Cities" campaign, which aims to make great urban areas even greater.
As a proud partner of the Beer Institute's Voluntary Disclosure Initiative, check out the official press release, and cheers to transparency!
HEINEKEN USA and others agree to Voluntary Disclosure Initiative
Did you know that when you put your glass beverage container in a recycle bin, it can be back on shelves, reinvented, in as little as 30 days? Glass has the quickest turnaround of any curbside product. It can also be recycled infinitely without any loss in quality. But glass poses unique challenges on the recycling infrastructure if not planned for and executed correctly. That’s why HEINEKEN USA is proud to announce our partnership in the newly formed U.S. Glass Recycling Coalition (GRC).
If kicking your Netflix binge-watching habit in favor of a more interesting life is on your To Do List, we have a loophole that’ll get you there quickly. When The Most Interesting Man in the World said peace-out to earth and rocketed off on a one-way Mission to Mars, he left behind his Coveted Collection of worldly possessions for his fans. Dos Equis is giving you the chance to win a piece of The Most Interesting Man in the most interesting auction of a lifetime.