Have you ever spilled your beer when your team scored a goal, gotten upset about stoppage times or found yourself whispering prayers during a tight match? Yep, you’re officially a soccer fan. And you’re not alone. Despite being fashionably late to the soccer party, America has now for years embraced the sport and is developing a soccer culture all its own.
World Player of the Year. World Cup Champion. Olympic Gold Medalist. Now, as part of Heineken's #SoccerIsHere campaign, Carli is showcasing that the beautiful game isn't just an every four year fad. Carli is the first female soccer athlete to serve in a prominent role as a spokesperson for a brewer. We'll raise a Heineken to that!
April is Alcohol Awareness Month and this year’s theme is “Talk Early, Talk Often: Parents Can Make a Difference in Teen Alcohol Use.” HEINEKEN USA is a proud partner in the Health Alliance on Alcohol (www.healthallianceonalcohol.com), which provides resources and tips for parents to talk to their teens about underage drinking. A clear tip is to make sure your actions reflect the integrity of your words. Social hosting – letting your teenagers and their friends drink in your home – should never be an option. HAA’s Dr.
There was a time in the not so distant past that most Americans didn’t know what carne asada tasted like, let alone a Mexican beer. Tecate, the Mexican beer with bold flavor, is glad that’s changed. And so is America. Los Estados Unidos just got a little bit lighter this week as Tecate announced a nationwide expansion of Tecate Light. Previous distribution of Tecate Light was focused on the Sunbelt states (the southern tier of the U.S.) where it had 47% year-over-year growth.
Back in the 8th century, the Japanese knew there was something cool and unique about cherry blossoms and hence decided to celebrate them. Thirteen centuries later, Strongbow Hard Apple Cider thinks it’s about time the entire world join in the celebration as it unveils its breakthrough flavor, Cherry Blossom. The new flavor delivers a cut-through, refreshing taste with delicate cherry blossom and red fruit aromas and an underlying note of apple, in a red, classy hue.
To build a truly sustainable future, we need to think beyond the scope of bottles and cans. That’s why HEINEKEN USA incorporates sustainability and responsibility into our everyday global business strategies. Here’s a 6-pack of ways HUSA brought our Brewing a Better World platform to life at our National Distributor Conference last week in San Diego.
- We set the stage for conversations about recycling by literally setting a recycled stage!
He doesn’t always retire, but when he does, he chooses a rocket instead of a rocking chair. He’s “The Most Interesting Man in the World.” Dos Equis says #AdiosAmigo to actor Jonathan Goldsmith as The Most Interesting Man in the World this week as he launches a one-way “Mission to Mars” in his final commercial for the Mexican beer. Fans can rest assured this is not the end of the campaign, but an evolution.
Whether by campfire, bar counter or nightstand, everyone loves a good story. It’s just how we’re wired. But have you ever thought about the stories behind your favorite beer? Heineken®’s new campaign, “There’s More Behind the Star,” reveals authentic product stories that are the foundation of our iconic and global brand.
It makes perfect sense that the world’s most international beer scored a partnership with the world’s most international sport. Heineken® pairs our passion for soccer with the momentum the sport has seen in the U.S. as we launch our new campaign, “Soccer is Here.” Our partnerships with the UEFA Champions League (UCL) and Major League Soccer (MLS) allow us to celebrate the beautiful game on and off the field with new TV spots, contests and interactive engagements.
WHITE PLAINS, N.Y., -- Today, Strongbow Hard Apple Ciders, the number one selling global cider brand1 and best tasting hard cider at the 2015 World Beer Championships2, announced the launch of its latest television commercial campaign starring legendary actor Sir Patrick Stewart. The humorous new commercials will showcase Strongbow's award-winning range of flavors by poking fun at Sir Patrick Stewart's impressive acting range.