Heineken & Heineken Light will be back for another year of fun and sun in the desert! Check out this years' lineup. See you there!
At HEINEKEN USA, we celebrate recycling every day. So, as America celebrates recycling on November 15th, we are excited to highlight the work our partners at The Recycling Partnership are doing to better recycling each and every day.
The peak holiday social calendar season is fast-approaching and you’ll undoubtedly have a great number of events to navigate. From your office’s infamous karaoke/scarf monograming party to the New Year’s Eve Midnight Mud Run, a certain level of merrymaking is on the horizon. But HEINEKEN USA wants to remind you that just because alcohol may be in excess, doesn’t mean you have to be. In fact, the global trend in consumer behavior toward moderation signifies that young adults recognize that responsible drinking leads to greater enjoyment of the moment.
Women make up 50% of the U.S. population and hold 60% of all undergraduate degrees. But only 20% of senior executives in U.S. companies are women and only 8% of top earners in the U.S. are women. Statistically, it just doesn’t make sense. And from a business perspective, it makes even less sense because diverse companies outperform non-diverse companies by as much as 35%. HEINEKEN USA wants to talk about it.
1: The very first order for Five Points Trading Company (HEINEKEN USA’s new import umbrella) has come through… and it's for Tiger Lager, known as Asia’s beer and one of the world’s fastest growing brands.
5: The number of points on Heineken®’s iconic red star and the inspiration behind the Five Points Trading Company moniker.
9: The number of containers of Tiger Lager headed from Singapore to the United States.
F1 is the fastest motorsport on earth, and the fast pace experience and thrills of every turn and straightaway have compelled fans for years. Nobody knows that exhilarating feeling better than Formula 1 legend Sir Jackie Stewart (three-time world champion on the track with 27 victories out of 99 races) and David Coulthard (winner of 13 Grands Prix and current TV commentator).
This article was originally featured via Progressive Grocer.com
HEINEKEN USA has selected Harbor Distributing LLC and High Country Beverage (HCB) as this year’s recipients of its 1864 Award for Responsibility and Sustainability.
- DO join the 80 million viewers of the College Football Playoff, one of the biggest sporting events in America.
- DO trade up and make Dos Equis – the Official Beer Sponsor of the College Football Playoff on ESPN – your cerveza of choice during the games.
- DO tackle the retail trenches where you’ll find pennant streamers, cooler decals, display toppers, case stackers, and standees.
- DON’T actually tackle the standees.
- D
Chances are, you already have a go-to beer. We all do. And after a long day, there’s nothing better than that familiar, refreshing taste. But have you ever considered that people from countries across the globe – like Singapore, Jamaica, Italy, Belgium, Haiti, Portugal and Ireland – feel the same way about their favorite brews? And if you haven’t had your passport stamped in those countries, you could be missing out. That’s where HEINEKEN USA, the nation’s leading importer of upscale beer, comes in.
How many times have you heard the phrase “don’t drink and drive”? It’s a good phrase. But is it good enough? At HEINEKEN USA, it’s something we’ve been thinking a lot about. Advocating responsible consumption is a huge part of our Brewing a Better World strategy and a key priority within our global business strategy. Excessive consumption can never be part of a sustainable future for our company or our industry. And with today marking our third annual Enjoy Responsibly Day, we’d like to talk about our commitment to eliminate drunk driving.